A coherent marketing mix for Kellogg's Brain Food would be a female adult between the ages of 34 - 40. I am targeting busy mothers which do not have time in the morning for a substantial breakfast, the New Brain Food snack is an easy, but healthy option. The female would have a family car with 3 children and has a busy work life during the day. Her favourite drink is a glass of Rose wine in the evening with her husband. The female adult would have a high income from her job. Her favourite programmes to watch are Eastenders and Coronation Street while relaxing after the busy rush of the morning, and the demanding work place. In her social life, the female adult likes to eat out with her friends and meet up for shopping trips on her days off. Her high spending items would be weekly shopping for her family, petrol when transporting her children to school and herself to work and activities for her children.
The benefits of the product are that it is an easy way to eat on the go when mothers are busy looking after their children. It is a well priced product, that can be brought from local supermarkets. The wholegrain within the product, gives boosts of energy throughout the day.
To communicate the product, I will use images to advertise the product and have a short television advert which is shown in the evenings, which catches the eye of mothers who are busy throughout the day.
Other places that this Brain Food product, 'Boost Bites' can be sold are local newsagents, coffee rooms at colleges, and smaller express stores. Other people that benefit from this could be working business men that often get trains can eat the snack on the way to work. The product can have a wide range of flavours which can engage new customers who do not enjoy the original flavour. By developing the product into variety packs and multi-packs, the price can be better value, instead of buying one pack for £1.29
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