The communication is very effective for TNS Global because it has descriptive information that informs readers about the company. The website includes links and different types of research of their main objectives. The information given is detailed about what they offer and the background of the company.
The types of communications used on the TNS global website are blogs, which can be created by a viewer of the website if they want to. They also have video links and images. These videos show strategies of selling and traditional tradeand how they function. There is a link that allows watchers to contact the company and direct them to their local home office. With names and addresses, you can get through to the different departments. There are brochures and case studies that customers and the general public can download.
The positives of using this type of communication are that there is a varied amount of ways that people can view and interact with the information. All the information is given on one page, which is easy to find and easy to use. Users of the site can search for what they need. This saves time when searching for information about TNS Global.
the drawbacks of using this type of communication are that the website can crash or be hacked without anti-virus systems. When wanting to update the website with new media and information, it takes time and money to employ staff to update it. People need to be employed to monitor emails and phone calls and this also costs TNS Global money.
TNS Global could improve their communication in the future by using more links to media sources, like videos and interactive means. By having a better structure and organising the site more, they could advertise the company with television and magazine adverts. This could bring in more page views and more customers.
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