The Sales of Goods act is the first legislation that has an impact on marketing activities. Sales of Goods means that if any product is sold, it has to be sold how it has been advertised, matching the labels on the product packaging. All prices and labelling have to match the product.
Forr Diesel, if prices were lower, and matched up wrong, Diesel would then lose out on profit because they have labelled a product wrong. For Kelloggs, sell by dates, and nutrition values must be correct. If they promote a cereal that has 1 of your 5 a day inside, the product must have the correct nutritions to equal the value on the box.
Consumer Protection from Unfair Trading means misleading activities from a brand or intrusive commercial methods. Every individual customer has a right not to be hassled by a company or pester them to buy products. All staff need to be fair and friendly to each customer that enters the stores and to solve each query that they have.
All staff members of Diesel have the right information and knowledge they need to know to give the best customer service that they can give. As Kelloggs is not a specific shop, Kelloggs do not have staff that meet all customers of their business. By having online websites that you can sign up to, all customers have a right that Kelloggs will not harass them through email or phone calls to force them into buying their products.
The role of the ASA (Advertising Standards Authority) is being in charge of all the uses of media in the UK. ASA makes sure that they are legal and truthful.
The ASA regulate with a lot of forms of advertising. They seem to regulate sales promotions, special offers, magazines, leaflets, brochures, television shopping, DVD, Email, SMS and most commonly through normal TV and radio. The ASA avoid advertising through the likes of credit cards, telemarketing, political advertisment and in some cases do not regulate medical advertising.
A voluntary code is a code of practice that you is an essential in order to advertise through your chosen strategy. The code says that no offensive or aggressive language should be used in the advertisment. These include Religion, Sex, Age, Race and Disability.
'Drinkaware' is a campaign that highlights facts about drinking responsibly through the use of advertisments and a website. Drinkaware are always helping to change the way people consume alcohol. Drinkaware has raised approximately 5.2 million pounds in funding from bars, clubs, pub and alcohol industries.
Forr Diesel, if prices were lower, and matched up wrong, Diesel would then lose out on profit because they have labelled a product wrong. For Kelloggs, sell by dates, and nutrition values must be correct. If they promote a cereal that has 1 of your 5 a day inside, the product must have the correct nutritions to equal the value on the box.
Consumer Protection from Unfair Trading means misleading activities from a brand or intrusive commercial methods. Every individual customer has a right not to be hassled by a company or pester them to buy products. All staff need to be fair and friendly to each customer that enters the stores and to solve each query that they have.
All staff members of Diesel have the right information and knowledge they need to know to give the best customer service that they can give. As Kelloggs is not a specific shop, Kelloggs do not have staff that meet all customers of their business. By having online websites that you can sign up to, all customers have a right that Kelloggs will not harass them through email or phone calls to force them into buying their products.
The role of the ASA (Advertising Standards Authority) is being in charge of all the uses of media in the UK. ASA makes sure that they are legal and truthful.
The ASA regulate with a lot of forms of advertising. They seem to regulate sales promotions, special offers, magazines, leaflets, brochures, television shopping, DVD, Email, SMS and most commonly through normal TV and radio. The ASA avoid advertising through the likes of credit cards, telemarketing, political advertisment and in some cases do not regulate medical advertising.
A voluntary code is a code of practice that you is an essential in order to advertise through your chosen strategy. The code says that no offensive or aggressive language should be used in the advertisment. These include Religion, Sex, Age, Race and Disability.
'Drinkaware' is a campaign that highlights facts about drinking responsibly through the use of advertisments and a website. Drinkaware are always helping to change the way people consume alcohol. Drinkaware has raised approximately 5.2 million pounds in funding from bars, clubs, pub and alcohol industries.
Kellogg's cereal can be known for containing sugar in their sweeter products including Frosties. It has been discussed about issuing a ban on advertising unhealthy food to children during cartoon and entertainment programme intervals. It also talks of banning promotion within schools with the use of celebrities and cartoon characters. All of this relates to Kellogg's, because they are known to advertise their cereal between children’s shows and use phrases like "A great snack for after school" for coco pops.
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