Thursday 17 November 2011

Task 2

Kellogg’s target consumers because they are the people who are using (eating) the product and therefore they are the critics. For the Brain Food, the parents are the customers who buy the product. The consumer, the teenager or young adults are who the product is aimed at. By using market segmentation, Kellogg’s can accurately see what their target market is, and aim their product to them, with flavours and packaging. A real life example of this would be either the Rice Krispies advert or Coco Pops because the advert is aimed at the children with characters and animations, when in reality, the parents need to know about these adverts to go and buy the product for the consumer, the children.

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