Ansoff Growth Matrix for Diesel

Market penetration.

Diesel use market penetration as their main growth strategy. This is because of the dynamic lifestyle that have portrayed with the products. The customers trust the quality of the products and the formality of the company. Diesel promote the company to their existing customers who know the products well.

Product development.

When developing products that already exist, the customers you often buy from Diesel can experience improved products that have been on the shelves before. By improving products, existing customers can build their marketing relationship with Diesel.

Market development

Finding a new target audience can bring in more customers to their lifestyle brand. Using existing products to a new audience in a new region can increase the reputation of the company and could also, like Kelloggs, increase the profit at the end of each year.

Diversification

If Diesel were to produce a computing range, this is the diversification for their company. This is because it is not a normal product that Diesel sell and is also not part of the 'dynamic' lifestyle.