Tuesday 11 October 2011

Transactional Marketing for Diesel

When talking about the transactional marketing strategy, it means focusing on single transactions In every business, keeping the customers happy and interested is key to the company's success. Diesel concentrate on individual sales, rather than building up a relationship with the customer. When customers leave a Diesel store, the staff want them to be satisfied but do not have a relationship with the customer as an individual, but buying their products regularly.
By expanding the business, each individual customer have a wider variety of products to choose from. This means more and more customers would be intrigued into the different products designed by Diesel. This is a strategy which is linked in with the relationship marketing. This is called brand extensions. Brand extensions is expanding the range of products available to the customers. The wider the range, the more likely customers are to return or experience their newer products. By having a strong and trustworthy relationship with each and every customer, they are 'out doing' other leading brands.

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