The value of a Lifetime Customer is very important to both Kelloggs and Diesel. This is because the customers are more likely to spread the word about how trustworthy and loyal the companies have been to them, so they work as 'promoters' and advertise the brand. By having such loyal customers it make it hard for new rival businesses to survive in the economy because if customers are satisfied with the services of Diesel and Kelloggs, there would be no need for any loyal customer to try new products. Different companies reward long time customers with different rewards. Kelloggs reward customers with coupons or vouchers. Diesel on the other hand, have a 'Diesel Cult Card' which allows customers to accumulate style miles which can be swapped for gifts.Also, invitations to parties an pre sales events. Lifetime customers can benefit from them and purchase brand new products, before release date. This can build the relationship between the customer and the company and to keep Diesel customers happy and loyal.
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