Comparing Diesel to Kelloggs, there are many similarities and differences between them within the marketing strategies. Both companies choose their target audience, based on the product. The difference between Diesel and Kelloggs is that Diesel based their business on a 'dynamic lifestyle' whereas Kelloggs had a variety of children's cereals, as well as more mature, healthy option cereals.
This is still a good way of attracting existing customers.
Both Kelloggs and Diesel do not have a diverse product line, but each have their own way of branding their products. Colour and pictures for children cereals, fashionable photography for Diesel.