Comparing both comapnies within relationship marketing, Diesel is more of a brand subjected to a certain lifestyle whereas Kelloggs is more a family based brand.
Wednesday 12 October 2011
Relationship Marketing for Kelloggs
As a company, Kelloggs have different ways of attracting customers to buy their variety of products. A new strategy has been created with 'Augme Technologies' to engage with the customers via text. This is a modern way on interacting and informing customers of the company and building a more formal relationship with each and every customer. This is an excellent way of communicating with Kelloggs customers which then engages the customers to experience new or improved cereals that have recently been produced.
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